Ocean's Edge

Ocean's Edge is inspired by the Bajan Culture and the fishing industry on Barbados. The popular beverage, a shandy, has been reimagined to fit the theme of the product. Along with the shandy, the hot sauce commonly used on the island, red and yellow hot pepper sauce, has been designed with the same culture. Brainstorming concepts for the theme started with research into the culture of Barbados, a Caribbean island. Upon digging deeper, I came to learn that the fishing industry is, of course, the most prominent.