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Michelle Moscato

Project type

Packaging Design

Date

2024

Michelle is a brand of Moscato wine that was designed for women between the ages of 21 & 28 who like to party & have girls’ nights. Each flavor of Moscato (blackberry, peach, & strawberry) is paired with its own chocolate, gift box, party-themed label, and even a suggested song that expresses that party’s energy.

The label uses a Spotify feature that allows the user to scan the song code in the app, and a surprise song will play from their Spotify account. Each song is a reflection of either the “Night Vibes” mood, “Party Girl” mood, or “Girls’ Night” mood.

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